R U OK Day is an independent not-for-profit organisation with an inspiring purpose: to reduce our suicide rate by empowering Australians to reach out and connect with each other, preventing little problems from becoming big. The campaign encourages people to ask others a simple question: “Are you ok”?
R U OK? has achieved significant exposure in only its third year, with a reach of over 12 million Australians.
We have commenced an SEO campaign to target key search terms for the R U OK? website to improve its visibility in Google. With over 350,000 people per month keying in “depression” related search terms, SEO is an effective channel to help R U OK? provide help to a large number of people actively seeking it.
We’re proud to support and be involved in R U OK? and we are currently developing an iPhone application for R U OK? Day 2012.