David is co-founder and director of Orange Line. He is involved in the management and delivery of digital marketing projects specialising in search engine optimisation.David has been instrumental in the engineering and development of Orange Line’s market-leading Organic Search Accelerator (OSA).Prior to Orange Line, David was CEO of Distinct, a software development company, specialising in financial modelling systems for Towers Perrin, partner-planning systems for Deloitte and inventory modelling systems for Patrick Corp (now Toll).
David is co-founder and director of Orange Line, with a strong background in search marketing and statistical data analysis. He played a strategic role in the creation and development of Orange Line’s market-leading OSA.Prior to the establishment of Orange Line, David founded PortraitKingdom.com, an online store providing custom handmade oil paintings from digital photographs. Portrait Kingdom’s customer base ranges from individuals to US Fortune 500 companies.David began his career as an intellectual property lawyer for a biotechnology company. David studied commerce and law at the University of Sydney, achieving first class honours in marketing.
Peter has amassed over 17 years experience in the advertising media industry at full-service and specialist media agencies in Sydney, London, Amsterdam and Singapore, including senior roles at CIA Medianetwork (now MEC), Wieden+Kennedy and Starcom. Pete is an expert in developing and managing global online and offline media advertising campaigns, and has won coveted industry awards for his work on clients including Microsoft, Oracle and Singapore Tourism Board.He has planned and managed multinational B2C advertising campaigns across TV, print, radio, outdoor, cinema and throughout the digital space for some of the world’s top brands including Coca-Cola, Nike, Sony, Shell, Amazon and General Motors. His equally strong B2B credentials include online-focused lead generation campaigns for multinational blue chips such as Microsoft, Oracle and Avaya.
At Orange Line, Peter’s key areas of focus centre on display advertising, site retargeting, search retargeting and email marketing as well as providing guidance on overall marketing strategy.
Art has completed both a computer programming and a computer science degree. He has been working as a software engineer using .Net technology for over 10 years. This included senior developer and team leader roles across various software development projects. Art joined Orange Line as the development manager, managing and developing our OSA system and related software solutions.
Joel is the search marketing manager at Orange Line, with over six years experience, specialising in search engine marketing. Joel is passionate about delivering optimum measurable results, through a thorough understanding of search engine marketing trends and technologies. Prior to Orange Line, Joel previously managed some of Australia’s largest SEM campaigns for a wide variety of clients across diverse industries including; travel, telecommunications, finance, automotive and health.
After completing a Communications degree majoring in film and television, Jennifer Elais leapt straight into a production career that has spanned more than 15 years. After creating a variety of factual and commercial programs for the ABC, Channel 7 and Foxtel’s Channel [V], Jennifer moved into the digital realm, working with a broad spread of clients for Fairfax Digital, MSN and Austereo’s 2Day and TripleM. With a passion for design and a strong writing bent, Jennifer joins Orange Line as a digital producer and project manager.