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Archive for the ‘Social Media’ Category

Resourcing for Social Media

Now it’s a question of how seriously we take Social Media, and what resources are we allocating to it.

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Lessons learned from Apple’s Social Media Policy

Apple’s Social Media Policy was one of the internal policies and guidelines recently leaked. I have my suspicions that this isn’t a real “leak”, and was intended by Apple’s leadership. Regardless, there are many interesting points Apple’s guidelines make, which we’ll discuss some of them in this blog post.

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Welcoming Yelp to Australia

Yelp Australia is launched, following a tremendous success in the US market. Yelp is a major player in the crowdsourcing and customer reviews websites, reviewing hotels, restaurants, and “whatever has an address” according to Yelp Australia’s CEO Jeremy Stoppleman.

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Creating A Social Media plan

Social media plan for marketing, recruiting, or customer service can work really well, if done right. These components should be included in your social media plan, regardless of organization type, size, and structure.

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Practical use of Social Media

Social Media isn’t just a tool, it’s a whole mind shift about the way we used to do business.

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Social Media in the Board Room

Social media is widely regarded as a marketing activity, or at least an area which should be looked (more…)

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