Once we’ve worked out which keywords are relevant for your business, it’s time to investigate your competitive landscape.
Don’t think of your competition in terms of only one keyword. Think of them in terms of how strongly they rank for all the keywords in your market. Your main competitors are those sites who have the highest rankings across all of the keywords in your market.
Orange Line’s competitor analysis report will analyse the top 10 competitors in your market: you’ll know exactly how you compare with your competition, and how challenging it will be for you to rank in the top 10. Here are just a few of the questions we’ll answer about your competitors:
- Where do they rank for each of the main keywords in your market?
- What keyword phrases have they been actively using in their linking campaign?
- What are the strengths (and weaknesses) in their search engine optimisation strategy?
- How can you leverage off their linking campaign to create your own links?
