Google was founded on the concept that a website should be structured like a doctoral dissertation – a main theme, followed by a table of contents, with clearly defined chapters to reinforce the theme of the dissertation. In other words, search engines award the highest rankings to sites they view as the most “relevant” for a certain keyword.
Search engines try to dissect a site into separate subjects. When these subjects are added together, they should represent a particular keyword theme. If the content on your site is disjointed, and your linking structure is jumbled, both search engines and users will be confused.
Orange Line practises silo website architecture – a method of grouping related information into distinct sections within a website. Orange Line’s Blueprint Report is specifically designed to optimise the relevancy of your web pages.
By optimising your site structure, content and internal linking – you will be able to rank higher for the keywords in your market with fewer inbound links than your competitors.
Here’s what you’ll receive in this report:
- A blueprint for how to place all the keywords on your website in order to maximise relevancy (and achieve the highest rankings) for your most important keywords.
- A unique, comprehensive content guideline for every page on your website or blog (i.e. the exact keywords to use on which pages).